Written by Sylvia Siololo

The County Government of Nakuru has initiated talks with players in the tourism industry to help identify areas on how to revamp the sector for the benefit of Nakuru residents.

Tourism and Culture Chief Officer Joh Koech said the County Government under the leadership of H.E Governor Susan Kihika is keen on enriching its human capital in the tourism sector to enhance service delivery to tap into various opportunities tucked within the sector.

The CO said Nakuru is endowed with various tourism sites coupled with tourism activities that can be tapped into for the socio-economic growth of the Nakuru people.

He was speaking during a meeting with officials of the Nakuru County Tourism Association who paid him a courtesy call and he also appreciated the brainstorming session.

Nakuru Hotels and Tourism Association chairman David Mwangi said they are ready to work closely with the County Government to come up with programs that will help package and market Nakuru as a tourism destination.

“The Association plans to conduct a photo competition where the winner will be given a night tour in one of the magnificent hotels in Nakuru. This will encourage them to like the tourism field,” said the chair.

During the meeting, they also discussed how to best capitalize on the upcoming events such as the Safari Rally which is slated for March this year. There will also be a rugby event happening in April and August this year.

The stakeholders also called on the need to leverage international events to market Nakuru tourism products. The events are a one-week International Tour Berlin to be held in Shanghai China starting late next month through to April.

Present were county tourism officials and other members of NCTA among others.